In times of crisis, financial uncertainties, the Return on Investment (ROI) is in the sights of all good managers. More than ever, the value of an investment is observed and we must be able to estimate its profitability. In the world of SEO, the money invested in the promotion and visibility of the website is not free of data analysis in terms of monetary value.
What is the ROI: ROI (Return on Investment) is a tool to measure the profitability of the shares of web marketing companies. ROI expresses the fruit of your advertising efforts on the Internet by measuring and converting the number of visits.
KING & SEO: SEO ROI applied to indicate the cost of the conversion value of new business, with a click, sale compared to the initial investment in an advertising campaign (organic canada SEO, sponsored links, banners …). It is essential to define the objectives and actions to define the field used for optimizing your visibility.
Tools ROI: Calculating the ROI (Return on Investment) is made from consultation statistical tools (tracking) such as Google Analytics. Data from web analytics allow the calculation of ROI for an online marketing company in Toronto
ROI & applications: We can measure the ROI for all existing internet marketing. From SEO Toronto in Canada to the banner, through the form or the purchase of keywords and sponsored links. Each internet advertising vector may be quantifiable, measurable and provides an indicator of the return on the initial investment. The added value offered by Attendances lies in the analysis of these data and the custom strategic consulting that results. To ensure the profitability of advertising on the internet, it is essential to define upstream project a clear and coherent marketing strategy and set specific goals. The Return on Investment applies obviously to commercial sites but also applies to all websites in search of fame with an active marketing strategy. The sale of a product or service can result from increased visibility, an acquired notoriety. ROI is measured by the traffic your site generates.
ROI applied: Measuring the return on your investment can be expressed as follows. The initial budget for your PPC campaign (for example): $ X. 1 lead obtained and confirmed (completed form, pre, order ): Y (in $ unit). ROI = Y conversion value ≥ X The total cost of each lead must be at or above the initial budget to qualify the ROI (Return on Investment) positive.