Reading is much richer

We must decide on our own faces, genres, locations, etc. And this involvement implements infinite cognitive abilities, for their own good.

If, for example, you read one of the e-books of the New York times best sellers 2015, what’s going on in your head? Your brain will search your memory everything he knows about the houses. Among the results, it will select which is the best with what seems linked to the context. Depending on whether the action takes place in Alaska or the equator, the representation of the house will be different.

Then, the building size will vary, according to the book’s elements. The house she houses a family? Wealthy or poor people? And so on, until they form a coherent representation with the whole. These thousands of operations took place in fractions of seconds, and with a single word. Imagine the mental turmoil that takes place in the mind when reading any book or article! Or, in the opinion of all, only a sustained and regular mental activity can develop our cognitive faculties and especially protect them in case of degeneration.




With reading, “We do what we want, says a 10-year player. One can imagine each character as we like it. When you read a book, is directed more things when we watch TV. “The psychoanalyst Bruno Bettelheim observed that” the flange television imagination instead of releasing her. A good book stimulates the mind, but the releases at the same time. ”


It is true that television remains excellent at, for example, documentaries presentations where images provide information on certain aspects. But beyond the visual benefits alone, the written text remains the best source of information and learning. “It was noted that emissions adapted for television children’s books or scientific themes encourage young people to turn to books dealing with these subjects. “According to The Encyclopedia Americana. With balance, it seems possible to intelligently use these media. Still, cognitively, reading the clear favorite.


“There is absolutely no other way to acquire an extensive vocabulary than reading. ”


Stronger still, reading is intrinsically linked to our oral skills. In other words, if you want to speak better and more just read and read again. Certainly, public speaking exercise also calls him a workout or training. But fueling speaking our mind is “tank” and documentary thrives, meanwhile, by reading.


Reginald Damerall, University of Massachusetts, said: “No child or adult becomes no better due to watch more television. The provisions required (for TV) are so elementary that we have not yet heard of failure about it. “A literature professor also said:” The success of a student depends heavily on vocabulary, both in that it includes reading that in his line of reasoning in writing, and there is absolutely no other way to acquire an extensive vocabulary than reading. ”


He previously was about patience defects in viewers. Reading, meanwhile, develops patience. Neil Postman, communications specialist, wrote: “The sentences, paragraphs and pages unfold slowly, in turn, according to a logic that is far from intuitive.” The reader must necessarily build reading, interpreting, comparing, evaluating and gauging each page and its relationship with others. The incredible mental processes underlying reading instills perseverance, determination and patience.


Some argue that readers “inveterate” end up cutting their environment as they are immersed in their books. It’s possible. The purpose of this article is to highlight the immense benefits of reading and not entice readers – rightly – to do nothing else. Moreover, some actually cut their surroundings but for reasons other than reading. Include video games, barely mentioned, and their painful addiction. It is certainly important to know how we share our time in a healthy and balanced way. The reading remains, in essence, a rich and beneficial activity.


But perhaps you ask yourself how to develop a taste for reading, if we would only small players? This aspect will also appeal to parents who think the benefits of reading to their children. Yet see how modern media can be a hindrance to development.

ROI for SEO in Toronto

In times of crisis, financial uncertainties, the Return on Investment (ROI) is in the sights of all good managers. More than ever, the value of an investment is observed and we must be able to estimate its profitability. In the world of SEO, the money invested in the promotion and visibility of the website is not free of data analysis in terms of monetary value.

What is the ROI: ROI (Return on Investment) is a tool to measure the profitability of the shares of web marketing companies. ROI expresses the fruit of your advertising efforts on the Internet by measuring and converting the number of visits.

KING & SEO: SEO ROI applied to indicate the cost of the conversion value of new business, with a click, sale compared to the initial investment in an advertising campaign (organic canada SEO, sponsored links, banners …). It is essential to define the objectives and actions to define the field used for optimizing your visibility.

Tools ROI: Calculating the ROI (Return on Investment) is made from consultation statistical tools (tracking) such as Google Analytics. Data from web analytics allow the calculation of ROI for an online marketing company in Toronto

ROI & applications: We can measure the ROI for all existing internet marketing. From SEO Toronto in Canada to the banner, through the form or the purchase of keywords and sponsored links. Each internet advertising vector may be quantifiable, measurable and provides an indicator of the return on the initial investment. The added value offered by Attendances lies in the analysis of these data and the custom strategic consulting that results. To ensure the profitability of advertising on the internet, it is essential to define upstream project a clear and coherent marketing strategy and set specific goals. The Return on Investment applies obviously to commercial sites but also applies to all websites in search of fame with an active marketing strategy. The sale of a product or service can result from increased visibility, an acquired notoriety. ROI is measured by the traffic your site generates.

ROI applied: Measuring the return on your investment can be expressed as follows. The initial budget for your PPC campaign (for example): $ X. 1 lead obtained and confirmed (completed form, pre, order ): Y (in $ unit). ROI = Y conversion value ≥ X The total cost of each lead must be at or above the initial budget to qualify the ROI (Return on Investment) positive.

Leap Motion

The famous American newspaper working on an application that will check your items via Leap Motion technology. Keyboard and mouse Farewell, the New York Times gets to the remote control.

The New York Times is preparing an application to Leap Motion
The New York Times also is preparing the launch of the Leap Motion technology. The output of the motion sensor is scheduled for 22 July, and the American Journal prepares him a dedicated application. It will be available on the store’s Leap Motion, Windows 7 and 8, as well as for Mac running OSX 10.7 and 10.8.

The application interface will take the form of vignettes presenting summaries of the articles. It will be possible with a hand movement, navigate article in article, and select a thumbnail to appear the entire article.

At least one hundred applications are provided on the Airspace for launch. the Leap Motion. The store will offer a variety of applications ranging from games to office activities, through music, education, etc. 12,000 boxes were sent to developers, and we look forward to seeing the result. The Leap Motion module is available for pre-order for about $ 70.