The results for what consumers do at home and where they spend their time online for 2006 (based on March 2007 issue of innetworking) may not surprise you that the number one online activity is email use topping the charts at 75.5% (75% in 2005)followed by receiving photos via email at 48.7% (40.6% in 2005), watching Internet video at 15% (12.7% in 2005), buying and downloading music at 9.4% (5.7% in 2005) and social networking sites at 7.9% (3.8% in 2005). Reading and publishing blogs and the age groups progressively scales downward the older the user:
Reading Blogs
27% for 18-26 year olds
14% for 27-40 year olds
9% for 41-50 year olds
7% for 51-61 year olds
5% for 62+ year olds

Publishing Blogs
15% for 18-26 year olds
4% for 27-40 year olds
2.5% for 41-50 year olds
1% for 51-61 year olds
.5% for 62+ year olds

As for social networking, MySpace.com commands the most audience with 90.27 million monthly unique visitors in December 2006 and this is said to be leveling off even though in December 2005 there were only 34.877 monthly uniques. The closest second is FaceBook.com with 22.753 million monthly uniques in December 2006, up from 12.421 million one year earlier.

What may not be surprising but definitely interesting is the growth in the 25-44 year old demographic for MySpace users. Collectively, this group has grown 24% from 2005 to 2006 and now represents close to 40% of the total MySpace market. Here is a marketers dream or more specifically News Corporation's backyard for shooting fish in a barrel. Makes that acquisition of MySpace for a little more that half a billion dollars look like the deal of the century.

Now, the real opportunity lies with marketing to this group and converting/upgrading them from a MySpace.com account to a website that they our and control. Here lies the SEO, search engine marketing blog bonanza. Those of you that are in the domain sales business, web site development, WYSIWYG software, etc. there is a large group that will be coming off the MySpace training wheels and looking for the real deal. I for one see this and a huge market opportunity.