Are traditional static web sites going the way of the betamax? Will emerging media advertising and blogs take over the Internet. Early testing of blogs with search engine marketing show that this may be the most cost effective emerging media advertising. It goes without saying that if you do not update your web site on a regular basis, search engine rankings will slide or never happen in the first place. It now appears that if you do not embrace Web 2.0 and RSS to promote your site content, you run the risk of having your site become an online relic. With the rise in popularity of pay per click search terms like marketing blog, business blogs and blog marketing, businesses are waking up to the fact that blogs are a must for their marketing strategy. A new technology is being rolled out in beta for businesses looking to launch a marketing blog. See www.Moguling.com for more details.