RSS feeds on blogs can create traffic overnight. To accomplish this through search engine optimization techniques is unheard of and extremely unlikely. Getting overnight web site traffic spikes requires getting love from a higher power; inbound links from other web sites, being spotlighted in the media (online and offline) or having connections that are not accessible or know to others. However, an RSS feed when set up properly can have a significant impact on your web site or blog.

When using Google's blog tool, Bogger, your blog can be set to automatically ping other sites and search engines when you add new posts. Additionally, you can use Free RSS Submission tools to get you site/blog listed with sites that have a subscriber base looking for content like yours. The power of this is exponential in that you are now creating a subscriber base that has opted in to get feeds from your site. You new posts are then will get indexed faster in search engines and your content will appear almost immediately on these subscriber sites. Proper use of linking will generate inbound links to you site. In addition you can limit the content available through the syndication feed so that the reader must link to your site to read the entire post. You will be able to better track the number of readers your content is responsible for.

In the following months, we will be testing SEO methods and tracking the results. IF you are interested in adding your ideas and input for our SEO research, please post your comments and/or send an email to matthew@searchmarketingllc.com.