Is your pay per click spending going down the drain? Do you average over a 6% conversion rate with your pay per click advertising? What is the average cost to convert traffic into a lead or sale? If you do not know the exact number, I can guess that this cost is going up. It is the nature of PPC campaigns. This is why business blogs and SEO blogs are becoming very instrumental into a corporations new media advertising budget. Businesses, more and more, are using blogs to promote their products and services to this affluent Internet user base.
From our testing of blogs and implementing search engine optimization disciplines, we are finding that although somewhat labor intensive, blogs are more cost effective and product higher conversion rates for online marketing efforts when compared to PPC. One major pay per click disadvantage is that when your budget is used up, you have nothing to show for it as opposed to a business blog that nets you"
1. A valuable monetized domain name (if you went about selecting your domain name properly)
2. Existing traffic and will continue to net your business results for a nominal ongoing fee (hosting, maintenance and bloggers).
3. Can product organic search engine traffic within 30-60 days (if not sooner when a simple process is followed).
4. An asset on the books that is worth money vs. and advertising expense.
When you take into account these four factors, business blogs are far more cost effective that pay per click advertising.
