First, social media comes in the following forms: forums, blogs, online news sites, and social networking and bookmarking sites. Social media is also known as Web 2.0 or the next version of the Internet and is a powerful search engine marketing tool. It is an interactive format using content in the form of text, images, video, Podcasts, and various feeds known as RSS to engage in and two way communication.
Social media is becoming a major focus for the press, public relations companies and and online news. Success with social media and search engine marketing is looked at in the form of results broken down as:
- Engagement, Audience, Audience Engagement, Referrers, Context and Competition
Summary
Social media is an excellent way to generate good link and valuable content as an online news source. Furthermore, visitors can add their input and opinion and this serves to keep content fresh and a reason to return to a social media web site. Public relations firms and online news sources are starving for fresh content that is accessible via social media RSS and using these free resources is one of the most viable methods of creating awareness and traffic for a website.
