Establish valuable social media real estate in the top established social networking sites, YouTube.com, MySpace.com, Facebook.com, Twitter.com and others. These sites now account for over one third of all traffic on the Internet. So how can you get a piece of these power sites?
Create your own brand (a user name) that is common throughout all of these sites. The top traffic recipients in these social network sites have figured it out and continue to build a brand for themselves in these sites (from their user name ID). As the traffic and content builds in YouTube, MySpace and Facebook, so does the value of their brand. Of course you also need something else to make your social media brand have some net worth…blogs and content (your own Internet real estate). With your own blogs, you can become your own Associated Press and can syndicate your content to these top social networking sites. As you continue to feed your content into these top sites, you will continue to build traffic that is associated with your brand (and your blogs). This is the one-two punch that will make your online brand and blog network stand alone from others and continue to build up value over time.
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