Search Marketing with Blogs and Microsites

The Next Internet, and It Is Not Web 2.0

The Direct Marketing Association reports....Japan see the opportunity to create the next Internet. Japan is starting to research a new networking technology that is said to potentially replace the Internet. Citing the overall quality of the Internet and security problems, Japan's communications ministry says Japan can create something better and it... Read More

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Social Networking for Businesses

What is the opportunity cost of not embracing social networking through the launch of a blog for your business today? Social networking is becoming a mandatory piece of the marketing formula. The adoption rate of blogs for businesses is rapidly increasing. Why did it take so long? Social networking started as a personal interest or hobby and... Read More with Video

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Is Facebook Sharing Individuals' Online Demographics?

Facebook, a leading social networking site, is top of the news and the buzz of Wallstreet but is under new allegations for sharing confidential information, online demographics, with strangers and friends. Will this sharing of online demographics expose Facebook users to online scammers?



The computer-security firm Sophos created a fake online persona named Freddi Staur (an... Read More

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Ad Spending with Social Networking

Social Networking



According to eMarketer, News Corp. announced that Fox Interactive Media turned its first annual profit on revenue of $550 million. With an estimated 80% of FIM revenue coming from MySpace, that translates to about $440 million in MySpace revenue for the fiscal year, which ended June 30. Almost all of that comes from advertising through social networking.


By now, there are very... Read More

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Emerging Media Advertising goes Late Night

The Chicago Tribune reports that the latest in emerging media advertising...late night advertising when retail stores are closed. 24 hour shopping is getting a new meaning online where special deals are being offered to online users when the bricks and mortar stores are closed. Traditional retailers including Sears, Kohl's, and Dick's Sporting Goods are testing out a new... Read More
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Online Video Holy Grail


According to the Wall Street Journal, online video advertisers have spent the past year searching for the Holy Grail of online advertising: ads that do not annoy consumers and still yields high ad revenue. Experimentation with online video has been intense to find a replacement for the preroll, the ad leader that plays before a video. Users have grown disenchanted with the... Read More

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SEO Blog or SMM Blog?

An SEO blog or SMM "social media marketing" blog are essentially the same thing. Online businesses that do not develop an SEO blog will quickly find a loss in control of their business message on the Internet. An SEO blog, in addition to helping establish search engine rankings can also influence and manage what is being said about:


- Company reputation


- Customer experience... Read More with Video

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